I am part of the 54% obviously.
You are never fully dressed until you put on perfume
Calise: My father is an engineer and my mom is an artist. I was told because I am a woman, not from Grasse and not a daughter of a customer, I could never work in fragrance or go to perfume school. I told the CEO of that company, I am going to be a perfumer with or without you defiantly... and ended up getting hired! What this industry needs is a perfume with guts.
Trudi: I come from a biochem and pharma research background. I applied for a job as an analytical chemist, had to do a smell test during my interview... and got to work with fragrance developers, marketing and currently Hermes, Clinique and Bobbi Brown
Calise: My earliest fragrance memory is when I was 4 years old and my mom spritz me with a fashion cologne with flowers on the bottle... I spent the next 20 years figuring out how those flowers got into that bottle!
Trudi: I remember my father wearing Pierre Cardin everyday and my mother's Chanel no.5
- The most important thing that makes a star fragrance is Memorability (example is Angel by Thierry Mugler)
- A perfume is created when the imagery of an idea is translated to what it smells like
- Calise compares perfumery with the art of cooking
- Trudi says, the economy has caused the consumer to want more: so there is a return to artisan, nice which is the root of the art of perfumery
- The perfect fragrance comes about like a perfect storm
- Beauty bloggers and doing a big part in helping education the consumers (yay)
- there is a huge trend for sustainability platforms and starting with raw materials and building the story around it
- the industry has become 'top note' focused (aka superficial) and need to take the time to appreciate a perfume worn throughout the day and return to the classic structures